title: "How to Write a Riveting Sales Letter That Closes Sales"
title: "How to Write a Riveting Sales Letter That Closes Sales"
What are some ways to grab people's attention and make them want to read your sales letter? It's obvious. Your sales letter will be completely ineffective if it fails to capture the attention of prospects and hold their interest.
Take that weak sales letter and give it some life; I'll show you how to make it more effective today. Just how? You enhance the captivating nature of your sales letter. In order to keep your prospects on the edge of their seats, you need to create a thread of intrigue or reveal surprise facts. Several methods exist for this, but I'll only cover three easy techniques to instantly improve the captivating nature of your sales letter.
1) The 25% Rule: Put simply, your sales letter will fail miserably if the initial quarter isn't utterly captivating and intriguing. Allow me to explain. You construct a captivating headline and subhead that entice readers to read the opening sentence of your body text by highlighting its benefits. You craft the text such that the reader is compelled to read the next sentence in order to finish the thought. After then, the paragraphs that follow will flow into one another without any effort on your part. Once again, the key is to incorporate lengthy explanations, tales, testimonials, case studies, or news pieces within the writing. The next step is to divide this massive block of text into several paragraphs. Consequently, your sales letter's opening quarter should be absolutely captivating.
2) Sentence Enders: To encourage your readers to keep reading, you can include a particular sentence at the end of important paragraphs. A few instances are as follows: "Stay with me." Then there's more. "Allow me to explain." "What happened next will surprise you." "I was blown away by what happened next." "Now here comes the good part."
3) Sneak Peek: You might have heard that in order to get you excited for the rest of the show, the announcer or host of talk radio or other news programs will offer you a sneak peek of what's to come. Keep doing this all over your sales letter. Remember that this method is quite similar to Sentence Enders. Let me give you some instances. "As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days." If you want to lose 20 pounds in 30 days, I'll tell you my magic metabolic secret. But first things first... " "In the next 5 minutes as you read every word of this letter, you will know the 7 secrets to exploding your online profits without paying a single dime in advertising costs." "By the time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face."
Let me tell you what I think. In order to close a sale, you need to maintain your prospects' attention. You can forget about getting sales if your sales letter is dull and uninteresting, like the majority of them. No prospect will bother to read it. To keep your reader engaged and focused on your writing, utilize these three strategies and see if you can come up with any more. Your sales letter should have an air of mystery. As though you're continually enticing them with a carrot. Your sales should increase if you do this.
Oh my goodness!
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