title: Online Promotion Beats Traditional Ten-One

title: Online Promotion Beats Traditional Ten-One

authoronline advertising is more effective than traditional methods of promoting a ten-one card game, according to research by Judy Cullins.
This article is in the "business and finance" category and was saved on 2007-07-25 at 12:30:05.

Traditional marketing strategies can yield results for publishers and authors, but the payoff is low compared to the amount of work put into them. To gain even one milligram of attention, you have to promote 90% of the time. Your book sales will be low for the most part, though you might have a couple of successes. Now is the time to ask, "What am I doing that is helping me?" Does anything not apply?
The Announcement

Sure, press releases might get people talking, but it's a painstaking process to track down the names of individual media outlets or radio/TV producers. My 50-hour research for "The San Diego Media Resource Directory" included keeping the media list current and calling editors and radio producers to get their release preferences. Mailing via fax, email, or snail mail is preferred by some.
If your release doesn't reach the intended recipient, all your hard work went for naught. A lot of writers erroneously think that the book editor should receive the release. He gets hundreds of emails every month and won't give a hoot if you publish your work independently. Just like with traditional publishers and agents, only 1-2 percent make the cut.
The sheer volume of releases you disseminate is another issue. Sending out a couple of releases shouldn't make you relax. Consider five every month as a minimum. The majority of releases—95%—are disregarded and discarded. Why? For a variety of reasons, but one of them is to make sure that you have a captivating title, some sort of human interest tale, instructions, or a parallel to current events.Think about whether it's under a page and double-spaced. Is the problem-solving material in my book or service something that I created, organized, and freely provided to my readers?
This news release is not the place to promote your book; instead, provide practical ideas that people who listen to the radio or read the media may put to use. In my very first press release, I addressed an editorial piece on the "Three R's." "The Fourth R Must Be Taught in Schools‧" was my headline.Efficient Reading. I went over the history of reading circles, the issues they faced, the advantages of fast reading, and nine solutions. The publication was so pleased with the piece that they even came to my house to get my portrait taken. I sent the piece to businesses to promote my services.
The point of a press release, which most people don't understand, is to get the editor interested enough to write a feature story on you. Add a spark to your headlines. Attracting 90 individuals to a seminar of the same name, "Seven Ways to Sell More Books Than You Ever Dreamed Of" received a feature story. Over the course of two years, the coach published 24 books for her customers, made $550 from book sales, attracted four new book-coaching clients worth $2,000, enrolled fifteen in her weekly seminars, and more.
Delivering Presentations at Trade Shows and Other Events
A lot of work goes into making a presentation. At the very least, you should run over it twice before giving the presentation. Get the word out that you need to seek out groups to pitch to. Talk show hosts often don't compensate their guests. One could argue that it's alright since I'll be selling books. You could expect to sell a dozen or more, but consider all the work that went into getting there. Time spent traveling, delays caused by traffic, clothes maintenance, and carrying heavy books are all factors to think about.
Perhaps you, like me, have high aspirations of selling your items during a seminar or speak you give to a firm. However, they may impose restrictions on book sales when they pay you. One advantage is that conference planners and upper-level executives will be more willing to pay you to do a more elaborate presentation if you have a book.
The most significant drawback? It could take six months or longer for decision makers to accept and book you. Consider the effort put into the one-page, films, and meetings that make up the marketing materials. The lengthy number of internal meetings required to go from presentation to implementation was the main reason I departed from this location. There had to be an easier way! Was it expos, though?
Expo speaking or booth maintenance is a labor-intensive process. Think about bringing in things to sell, arranging the booth, making brochures and handouts, submitting press releases, and presenting a drawing.
People passing by your stand are usually just looking, but speaking can get you a few book purchases. Not many people bought books, even though I offered free mini-seminars every two hours and distributed free tickets in advance. Even handing out a large number of flyers advertising free seminars failed to generate any interest.
My Supermemory class did get eleven attendees, and I did get interviewed on a talk radio station. No, they didn't schedule a coaching session or purchase any books. I did, in fact, compile email addresses and names from a free drawing. Although clients did not pound on my door demanding to use my talents, I was able to utilize them for my free eNewsletter, The Book Coach Says...
For only one expo, I put in 44 hours of preparation and floor time. I would call that slave labor if the sales were less than $350.
Plan Out Your Marketing Expenditure and Duration
The marketing budgets of most authors with only one or two books are quite little. No time for writing and promoting books when they're busy marketing their speaking engagements. The marketing gurus' advice to accomplish five things every day, six days a week seems reasonable. However, are they effective?
We should be counting sales, right? However, before the sales start pouring in, you need to lay the groundwork—what I call "a plan"—of what you want to market, how much money you want to make monthly from it, the amount of time you're ready to devote, and the process for reaching your target audience. The time invested will be well-rewarded.
You may be prepared to set up your book's virtual marketing machine—the Internet—if previous marketing and promotion efforts have resulted in few sales, thinner wallets, lost time, or an unsold masterpiece pileup in your garage.
A tenfold increase in profits in as little as five months is possible with internet marketing.
I propose you employ this one preferred and very effective method of online marketing instead of a scattershot strategy. In just five months, from August to December, my personal website revenues rose from $75 to $2265—a tenfold increase—all because to this one strategy. Monthly sales in 2002 averaged about $3000. Moreover, this is only the start!
You may put your writing skills to use by creating concise pieces that are jam-packed with information and submitting them to hundreds of online ezines. These magazines have readerships in the thousands, if not hundreds of thousands.
People will be able to contact you and maybe purchase your book since you will put your email address, signature box, free offer, and benefit statement at the end of every article. The average reader is likely to make a purchase after perusing seven articles.
You can also promote your service through your books, eReports, and articles.
People will be interested in purchasing your books after reading your well-written articles that provide practical advice and information.
First Things First
Write five or ten 500–1200 word pieces, maybe based on your book or a how-to guide, on your topic. By subscribing to many opt-in ezines, you may become a part of the Online Revolution. One or more articles will be sent to you daily once you subscribe. To submit, first you must subscribe. See whether aabusiness-subscribe@yahoogroups.com works for you.
Read a variety of articles to get a feel for the style and substance that works best for you. You can now copy other people's articles and get them published, so thousands of others can learn from you—this online research is priceless.
Dedicate Some Time to Marketing
We should promote ourselves more, but how much effort do we really put into it? Article submissions typically take me between five to seven hours each week.
Put pen to paper and send out at least one piece of writing every week. Just five of the opt-in ezines' ePublishers received my submissions. Many publishers have already utilized my piece "Sell More Books with a Powerful Back Cover." The article's sales went up when I included a link to my signature box's "How to Get Testimonials from the Rich and Famous" product at the article's end.
It usually takes 90% of your time to get significant benefits from promotions. Thanks to online shopping, you can save a ton of money and finally take that much-needed trip to the Caribbean.
With online promotion, you can get a lot done in a short amount of time. If you are just starting out and would like to learn more about this method, there are a number of resources available to you, such as books, websites that offer coaching, coaches, teleclasses, or even teleclass cassettes if you can't attend in person.
Your firm will run itself if you lay a solid groundwork and automate the fulfillment of sales.
Advertising Online Is Simple, Convenient, and Generous.
Writing and promoting articles is more convenient than doing press releases, reviewing books, or attending book signings, and you can do it all from the comfort of your own workplace or home. Try this approach out. If anything, you'll wish you had done it sooner.
Oh my goodness!

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